Property marketing

Viewers are often less forthcoming when being shown a property by its owner. Buyers will have built up a good relationship with us and so will naturally feel more comfortable. When they’re more open and honest, they’re more likely to present us with objections, which means that we can overcome them whilst at your property.
By having a relationship with the buyer, we often pick up on features and benefits of your home that meet those of the viewer.
Doing viewing’s yourself could mean time off work and wasted time in the evenings and on weekends. We are open 7 days a week to maximize the potential for people to view your home, leaving you to simply enjoy your days, evenings and weekends.

Basically, HDR photography reveals details lost in the shadows or highlights of a single shot by merging several images, all taken at different exposures together into a single image.
With the technical bit out of the way, why do we use it?
Within any marketplace, be it a sellers or a buyers’ market, your home has around 3 seconds to grab a potential viewers interest, so a “picture painting a thousand words” is never truer. Always keep in mind that first impressions count.
With hundreds of properties appearing on the web portals, your home needs to stand out from the crowd and overexposing a photograph or taking a picture on a mobile phone will not convey the value and desirability of your property to a potential buyer.

When it comes to videos, the statistics sound pretty impressive: 64% of consumers are more likely to buy a product after watching a video about it.
Videos help them imagine taking a journey through the property and make it easier for them to become emotionally attached. They are being seduced by realistic and powerful images. They get to know the property, but also get a feeling of the lighting, the views out of the windows, the neighbourhood and the surrounding landscape.
Having that attachment will mean that the accompanied viewing will raise totally different questions than a viewing done from photographs alone, allowing us as Estate Agents to target their needs towards your home.

Almost 75% of people looking for a new home said it was becoming increasingly difficult and frustrating with the misrepresentation of property listings (Agents using super wide-angle lenses or bad photographs, incorrect floorplans, in fact the list goes on and on).
This represents the importance of having an online presence and ensuring that the property listing is accurate and presents your home to the best of its ability.
Prospective buyers looking at your home are more likely to trust a 3D platform upon which they can easily navigate and move around. With their true-to-life representation Virtual Tours offer a more refined and engaging perspective for your home and also serves as a great refresher for viewers who have seen multiple properties and need to recap whilst deciding which home they would like to offer on.

Whether it be our own website or any of the major portals, your home is there to be seen 24 hours a day, showing off your photographs, videos and virtual tours to those who cannot make it into the office during opening times or those that work unusual hours.
Having easy navigation tools on these sites, allows a potential buyer to find your home quickly and contact us for more details. Once they have made contact our main job is to really find out what they are looking for allowing us to really sell your homes benefits at accompanied viewings.

Facebook
Facebook has around 1.44 billion monthly active users worldwide, making it the most used social media site in the world and we use this to help find the people who would be interested in your home.
We use Facebook advertising to target specific genders, age groups and locations to gather early interest with our “Coming Soon” videos, allowing those who have not registered with Estate Agents to make contact before the properties go live on the websites. Our Facebook page has been grown organically, meaning that we have not just gone out and got friends and family to like our page but is liked by people who are looking for a new home.
YouTube
You Tube is the second most popular social media with 1 billion monthly active users. We use YouTube for our property videos which we then embed into our website or share as links on our other social media sites. This then allows us to upload your “Property Showcase” to our website and the property portals.
Instagram
Instagram is a social media opportunity that has huge potential for showing your home, having 300 million monthly active users, the good thing about Instagram is that we can share more information on our profile about your property linking the Instagram user to details for your property. We bring potential buyers to our page by using hashtags, to gain as much interest in your property as possible.

Floorplans are essential as they are a completely transparent way of checking whether the layout works for any buyer considering viewing your home. This saves time as anyone who books a viewing has already seen the layout. Therefore, there can be no misunderstandings and misconceptions about your home, meaning you haven’t just tidied your property for a viewing that could have been doomed from the outset.
By allowing the potential viewer to not only look at the floorplan, but to match it alongside the 360 Virtual Tour, HDR photographs and “Property Showcase” Video, means that each viewing that is booked is by a potential buyer that has ensured your home meets their needs and requirements.